Oris 'Bullseye' Big Crown Automatic Men's 38mm Watch 754 7779 4061LS

Meet the Big Crown Pointer Date Bullseye — a bold new expression of one of Oris' most enduring icons. With its striking grey and black concentric dial layout and vivid red detailing, this 38mm timepiece earns its name at first glance. The oversized crown, fluted bezel and signature pointer date hand are unmistakably Big Crown, now reimagined with a contemporary edge.

The Big Crown Pointer Date has been in continuous production since 1938, making it one of the longest-running watch designs in Swiss watchmaking history. It has long been a symbol of independent thinking — and the unconventional Bullseye continues that remarkable story for a new generation of wearers. Inside beats the Oris Calibre 754-1 automatic movement, delivering reliable Swiss-made precision with a 41-hour power reserve. 

The multi-piece stainless steel case is protected by a domed sapphire crystal with anti-reflective coating, and the black leather strap with stainless steel pin buckle gives it that timeless, heritage feel on the wrist. Water resistant to 5 bar (50 metres) and finished with a see-through mineral glass case back, the Bullseye is as well-crafted as it is characterful. Register on MyOris to extend your 2-year warranty to 3 years — because a watch built to last deserves a guarantee to match.